Latest Episodes
13

How to Consolidate, Optimize, and Finally See SEO Results w/ Mike Witham, Head of SEO @ 97th Floor
If you’re investing in SEO but not seeing results, your content might be the problem. 97th Floor’s Head of SEO, Michael Witham, built the...
12

AI Is Rewriting the Economy—What CMOs & CEOs Must Do to Survive w/ Marie Haynes (SEO & AI Consultant)
Ready or not, AI is about to radically reshape our work and our lives. Over the next decade the stuff of sci-fi movies will...
11

How to Get More ROI from Every Marketing Channel with CRO w/ Chad Sollis
Marketing is more unpredictable than ever—ad costs rise, algorithms change, and audience behaviors shift overnight. But there’s one thing you can control: how effectively...
10

AI & Search: What SEOs Need to Know (and Do) Right Now w/ Marie Haynes
Search is changing fast, and AI is at the center of the disruption. With LLMs reshaping SERPs, Google's AI Mode on the horizon, and...
9

How to Avoid Organic Revenue Swings by Being User-Obsessed, not Google-Obsessed w/ Eli Schwartz
Every marketer has felt it—that sinking feeling when organic traffic takes a sudden hit. Maybe it’s an algorithm update, increased competition, or just Google...

Webinars that Work: Keeping Attendees Engaged and Moving Down the Funnel w/ Matt Murdoch
Webinars have been a staple in B2B marketing for years, but let’s be honest—most of them are forgettable. Attendees tune out, engagement drops, and...