The Campaign | A Marketing Podcast by 97th Floor

The Campaign is a marketing podcast about better knowing your audience, innovating beyond best practice and converting visitors into customers. 97th Floor is the number one digital marketing agency built to create pipeline and revenue ...more

Latest Episodes

15

May 16, 2025 00:30:42
How Smart B2B Teams Evaluate, Launch, and Win on New Channels w/ Ryan Nelsen, CMO @ StackAdapt

How Smart B2B Teams Evaluate, Launch, and Win on New Channels w/ Ryan Nelsen, CMO @ StackAdapt

How Smart B2B Teams Evaluate, Launch, and Win on New Channels w/ Ryan Nelsen, CMO @ StackAdapt  Most B2B marketers stick to LinkedIn and...

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14

May 09, 2025 00:37:32
How to Build Predictable Marketing the C-Suite Will Bet On w/ Karl Van den Bergh, CMO @ Illumio

How to Build Predictable Marketing the C-Suite Will Bet On w/ Karl Van den Bergh, CMO @ Illumio

In this episode, we’re joined by Karl Van den Bergh, 2024 Cybersecurity Marketer of the Year and CMO at Illumio, to talk about how...

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13

May 02, 2025 00:36:40
How to Consolidate, Optimize, and Finally See SEO Results w/ Mike Witham, Head of SEO @ 97th Floor

How to Consolidate, Optimize, and Finally See SEO Results w/ Mike Witham, Head of SEO @ 97th Floor

If you’re investing in SEO but not seeing results, your content might be the problem.   97th Floor’s Head of SEO, Mike Witham, built the...

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12

April 18, 2025 00:39:41
AI Is Rewriting the Economy—What CMOs & CEOs Must Do to Survive w/ Marie Haynes, SEO & AI Consultant

AI Is Rewriting the Economy—What CMOs & CEOs Must Do to Survive w/ Marie Haynes, SEO & AI Consultant

Ready or not, AI is about to radically reshape our work and our lives. Over the next decade the stuff of sci-fi movies will...

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11

April 04, 2025 00:26:24
How to Get More ROI from Every Marketing Channel with CRO w/ Chad Sollis, CMO @ AudioEye

How to Get More ROI from Every Marketing Channel with CRO w/ Chad Sollis, CMO @ AudioEye

Marketing is more unpredictable than ever—ad costs rise, algorithms change, and audience behaviors shift overnight. But there’s one thing you can control: how effectively...

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10

March 28, 2025 00:37:12
AI & Search: What SEOs Need to Know (and Do) Right Now w/ Marie Haynes, AI & SEO Consultant

AI & Search: What SEOs Need to Know (and Do) Right Now w/ Marie Haynes, AI & SEO Consultant

Search is changing fast, and AI is at the center of the disruption.  With LLMs reshaping SERPs, Google's AI Mode on the horizon, and...

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