Latest Episodes
6
Engaging Deeply Technical SMEs To Create High-Converting Content w/ Maria Velasquez, Chief Growth Officer & Co-Founder of Cybersecurity Marketing Society
Most technical B2B industries are changing daily—cybersecurity is no exception. AI, global conflicts, new regulations, and nonstop threats are keeping security teams on their...
5
Building a Case Study Growth Engine: From One-Off to Always-On w/ Joel Klettke, Conversion Copywriter and CRO Consultant @ Business Casual Copywriting
Case studies should be your mid-to-low-funnel MVP—building trust, closing deals, and driving serious ROI. But for most teams, they’re a nightmare. Slow, messy, and...
4
Storytelling that Sells: How to Influence B2B Buyers with Emotion w/ Tara Ramroop, Director of Content Marketing @ Braze
We all know B2B marketing is about more than just features and data—it’s about connecting with your buyers on a deeper level. The problem?...
3
Segmentation by Industry w/ Rick Galan, SVP of Growth Marketing @ BILL
Segmenting B2B audiences by industry is a great way to demonstrate empathy and gain trust with your audience through tailored content and personalized solutions....
2
How to Spot SEOs Worth their Chops in the AI World of Search w/ Nick LeRoy, SEO Consultant
You don’t have to be an expert in SEO to know that the search landscape is more volatile than ever before. AI has completely...
1
Your Gated Content Strategy Needs an Overhaul w/ Jonathan Riemer, Director of Global Content @ ServiceNow
According to LinkedIn, nearly 80% of B2B content is gated. But some research suggests that buyers are strongly averse to gated content. Rather than...