The Campaign | A Marketing Podcast by 97th Floor

The Campaign is a marketing podcast about better knowing your audience, innovating beyond best practice and converting visitors into customers. 97th Floor is the number one digital marketing agency built to create pipeline and revenue ...more

Latest Episodes

12

April 18, 2025 00:39:41
AI Is Rewriting the Economy—What CMOs & CEOs Must Do to Survive w/ Marie Haynes, SEO & AI Consultant

AI Is Rewriting the Economy—What CMOs & CEOs Must Do to Survive w/ Marie Haynes, SEO & AI Consultant

Ready or not, AI is about to radically reshape our work and our lives. Over the next decade the stuff of sci-fi movies will...

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11

April 04, 2025 00:26:24
How to Get More ROI from Every Marketing Channel with CRO w/ Chad Sollis, CMO @ AudioEye

How to Get More ROI from Every Marketing Channel with CRO w/ Chad Sollis, CMO @ AudioEye

Marketing is more unpredictable than ever—ad costs rise, algorithms change, and audience behaviors shift overnight. But there’s one thing you can control: how effectively...

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10

March 28, 2025 00:37:12
AI & Search: What SEOs Need to Know (and Do) Right Now w/ Marie Haynes, AI & SEO Consultant

AI & Search: What SEOs Need to Know (and Do) Right Now w/ Marie Haynes, AI & SEO Consultant

Search is changing fast, and AI is at the center of the disruption.  With LLMs reshaping SERPs, Google's AI Mode on the horizon, and...

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9

March 21, 2025 00:28:06
How to Avoid Organic Revenue Swings by Being User-Obsessed, not Google-Obsessed w/ Eli Schwartz, SEO Consultant and Growth Advisor

How to Avoid Organic Revenue Swings by Being User-Obsessed, not Google-Obsessed w/ Eli Schwartz, SEO Consultant and Growth Advisor

Every marketer has felt it—that sinking feeling when organic traffic takes a sudden hit. Maybe it’s an algorithm update, increased competition, or just Google...

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8

March 14, 2025 00:30:00
Webinars that Work: Keeping Attendees Engaged and Moving Down the Funnel w/ Matt Murdoch, VP of Marketing @ FranklinCovey

Webinars that Work: Keeping Attendees Engaged and Moving Down the Funnel w/ Matt Murdoch, VP of Marketing @ FranklinCovey

Webinars have been a staple in B2B marketing for years, but let’s be honest—most of them are forgettable.  Attendees tune out, engagement drops, and...

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7

March 07, 2025 00:34:37
A Practical Look at ABM: Tools, Teams, and Measurement w/ Madelyne Oliver, Senior Marketing Operations Manager @ Cloudflare

A Practical Look at ABM: Tools, Teams, and Measurement w/ Madelyne Oliver, Senior Marketing Operations Manager @ Cloudflare

ABM is supposed to be the most effective way to drive pipeline and revenue—but for many CMOs, it still feels like a never-ending struggle....

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