The Campaign | A Marketing Podcast by 97th Floor

The Campaign is a marketing podcast about better knowing your audience, innovating beyond best practice and converting visitors into customers. 97th Floor is the number one digital marketing agency built to create pipeline and revenue ...more

Latest Episodes

6

July 07, 2026 00:29:58
Why the Best CMOs Are Getting Comfortable With Ambiguity w/Sam Brown, VP of Client Services @ 97th Floor

Why the Best CMOs Are Getting Comfortable With Ambiguity w/Sam Brown, VP of Client Services @ 97th Floor

The attribution model marketers have relied on for years was never as reliable as we wanted to believe. Sam Brown, VP of Strategy at...

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5

June 30, 2026 00:28:05
How to Use Agentic AI Without Breaking Your Process w/ Blake Nielson, Jasmin Bennett & Rachel Bascom @ 97th Floor

How to Use Agentic AI Without Breaking Your Process w/ Blake Nielson, Jasmin Bennett & Rachel Bascom @ 97th Floor

Blake Nielson sits down with Head of Content Rachel Bascom and Enterprise Account Director Jasmin Bennett to break down how the team at 97th...

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4

June 23, 2026 00:33:49
How to Win the Trust War While Everyone Else Is Automating It Away w/ David Meerman Scott, Author of The New Rules of Marketing and PR

How to Win the Trust War While Everyone Else Is Automating It Away w/ David Meerman Scott, Author of The New Rules of Marketing and PR

David Meerman Scott coined newsjacking, wrote the book that redefined B2B marketing, and had a Hollywood film based on his work. Now he's back...

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3

June 09, 2026 00:33:15
How to Build a Personal Brand That Gets You Hired w/Brandon Smithwrick, Founder of Content to Commas

How to Build a Personal Brand That Gets You Hired w/Brandon Smithwrick, Founder of Content to Commas

Most people know they should be building a personal brand, but they're stuck. Brandon Smithwrick, content strategist and founder of the newsletter Content to...

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2

June 05, 2026 00:40:28
Search Just Changed Forever (Again): What Google I/O Means for Your Brand w/Mike Witham, Head of Search & Rachel Bascom, Head of Content

Search Just Changed Forever (Again): What Google I/O Means for Your Brand w/Mike Witham, Head of Search & Rachel Bascom, Head of Content

Google I/O just dropped a wave of search announcements,  and the implications for marketers are massive. In this episode, Paxton Gray sits down with...

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1

May 26, 2026 01:00:10
How the Most Trusted Page on the Internet is Tackling AI w/ Jimmy Wales, Founder of Wikipedia

How the Most Trusted Page on the Internet is Tackling AI w/ Jimmy Wales, Founder of Wikipedia

Wikipedia became one of the most visited websites on earth without ads, VC money, or a top-down editorial team. Jimmy Wales, co-founder of Wikipedia...

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