Latest Episodes
1
Attribution Is Dead. Now What? w/ Rand Fishkin, CEO & Co-Founder of SparkToro
This episode unpacks why zero-click search now defines marketing. We look at new data on how much search activity never results in a click,...
11
Why Credibility is The New Brand Currency in an AI World w/ Rachel Neppes, Alliance Marketing and PR Lead at Targus
AI has made it easier than ever to flood the market with content, and that's exactly the problem. Rachel Neppes, who manages Alliance Marketing...
10
How to get your team to ACTUALLY dive into AI w/ Pete Larkin, Co-Founder of UXM
Most people know they should be using AI more. Almost nobody knows how to actually get there. Pete Larkin, GTM engineer, AI builder, and...
9
What Most Marketers Get Wrong About Influence w/ Dr. Robert Cialdini, Author of Influence
Dr. Robert Cialdini has spent his career researching the science of why people say yes, and his seven principles of influence have become the...
8
AI Search: What’s Wrong with Everything Your Dashboard is Telling You w/Ted Coxworth, President of Extensor
As cookies disappear, AI search obscures organic traffic, and paid media consumes a growing share of marketing budgets, attribution has never been more complex—or...
7
The New SEO Pipeline: How Brands Win in AI Search w/Kevin Indig, Organic Growth Advisor
AI search doesn't work like classic SEO. Kevin Indig breaks down the new pipeline brands need to win in AI search: getting retrieved, getting...