Latest Episodes
3
How to Build a Personal Brand That Gets You Hired w/Brandon Smithwrick, Founder of Content to Commas
Most people know they should be building a personal brand, but they're stuck. Brandon Smithwrick, content strategist and founder of the newsletter Content to...
2
Search Just Changed Forever (Again): What Google I/O Means for Your Brand w/Mike Witham, Head of Search & Rachel Bascom, Head of Content
Google I/O just dropped a wave of search announcements, and the implications for marketers are massive. In this episode, Paxton Gray sits down with...
1
How the Most Trusted Page on the Internet is Tackling AI w/ Jimmy Wales, Founder of Wikipedia
Wikipedia became one of the most visited websites on earth without ads, VC money, or a top-down editorial team. Jimmy Wales, co-founder of Wikipedia...
9
Guiding Buyers Through Year-Long Decisions: The Continuum Strategy w/B2B Strategy Consultant Ardath Albee
Personas have earned a bad reputation in B2B marketing—and for good reason. Most sit unused on hard drives, filled with irrelevant demographic data like...
8
Stop Chasing Efficiency: A Marketing Leader's Guide to Real Innovation w/Whitney Goldstein @ Gorilla Logic
When Whitney joined Gorilla Logic a year ago, she inherited a team facing the same pressure every marketing organization feels right now: prove you're...
7
AI Search: How to Measure Success in the Age of Zero-Clicks w/Mike Witham and Blake Nielson @ 97th Floor
Organic traffic is down. Click-through rates are dropping. And every marketer is panicking about whether their SEO strategy is dead. Mike Witham and Blake...