The Campaign | A B2B Marketing Podcast by 97th Floor

97th Floor is the number one digital marketing agency built to create pipeline and revenue for clients by crafting and executing custom, audience-first channel strategies that deliver bottom-line results. Our core services include SEO (Search ...more

Latest Episodes

15

May 16, 2025 00:30:42
Episode Cover

How Smart B2B Teams Evaluate, Launch, and Win on New Channels w/ Ryan Nelsen, CMO @ StackAdapt

If you’ve maxed out LinkedIn and squeezed all you can from Google, it’s time to expand. But launching a new channel can spike your...

Listen

14

May 09, 2025 00:37:32
How to Build Predictable Marketing the C-Suite Will Bet On w/ Karl Van den Bergh, CMO @ Illumio

How to Build Predictable Marketing the C-Suite Will Bet On w/ Karl Van den Bergh, CMO @ Illumio

In a downturn, marketing budgets are the first to go. But CMOs know that chaos equals massive opportunity–if you can earn the trust to...

Listen

13

May 02, 2025 00:36:40
How to Consolidate, Optimize, and Finally See SEO Results w/ Mike Witham, Head of SEO @ 97th Floor

How to Consolidate, Optimize, and Finally See SEO Results w/ Mike Witham, Head of SEO @ 97th Floor

If you’re investing in SEO but not seeing results, your content might be the problem. 97th Floor’s Head of SEO, Michael Witham, built the...

Listen

12

April 18, 2025 00:39:41
AI Is Rewriting the Economy—What CMOs & CEOs Must Do to Survive w/ Marie Haynes (SEO & AI Consultant)

AI Is Rewriting the Economy—What CMOs & CEOs Must Do to Survive w/ Marie Haynes (SEO & AI Consultant)

Ready or not, AI is about to radically reshape our work and our lives. Over the next decade the stuff of sci-fi movies will...

Listen

11

April 04, 2025 00:26:24
How to Get More ROI from Every Marketing Channel with CRO w/ Chad Sollis

How to Get More ROI from Every Marketing Channel with CRO w/ Chad Sollis

Marketing is more unpredictable than ever—ad costs rise, algorithms change, and audience behaviors shift overnight. But there’s one thing you can control: how effectively...

Listen

10

March 28, 2025 00:37:12
AI & Search: What SEOs Need to Know (and Do) Right Now w/ Marie Haynes

AI & Search: What SEOs Need to Know (and Do) Right Now w/ Marie Haynes

Search is changing fast, and AI is at the center of the disruption.  With LLMs reshaping SERPs, Google's AI Mode on the horizon, and...

Listen
Next