Latest Episodes
10
How to get your team to ACTUALLY dive into AI w/ Pete Larkin, Co-Founder of UXM
Most people know they should be using AI more. Almost nobody knows how to actually get there. Pete Larkin, GTM engineer, AI builder, and...
9
What Most Marketers Get Wrong About Influence w/ Dr. Robert Cialdini, Author of Influence
Dr. Robert Cialdini has spent his career researching the science of why people say yes, and his seven principles of influence have become the...
8
AI Search: What’s Wrong with Everything Your Dashboard is Telling You w/Ted Coxworth, President of Extensor
As cookies disappear, AI search obscures organic traffic, and paid media consumes a growing share of marketing budgets, attribution has never been more complex—or...
7
The New SEO Pipeline: How Brands Win in AI Search w/Kevin Indig, Organic Growth Advisor
AI search doesn't work like classic SEO. Kevin Indig breaks down the new pipeline brands need to win in AI search: getting retrieved, getting...
6
Why the Best CMOs Are Getting Comfortable With Ambiguity w/Sam Brown, VP of Client Services @ 97th Floor
The attribution model marketers have relied on for years was never as reliable as we wanted to believe. Sam Brown, VP of Strategy at...
5
How to Use Agentic AI Without Breaking Your Process w/ Blake Nielson, Jasmin Bennett & Rachel Bascom @ 97th Floor
Blake Nielson sits down with Head of Content Rachel Bascom and Enterprise Account Director Jasmin Bennett to break down how the team at 97th...