Latest Episodes
2
BrightonSEO: Brands Don’t Lose to Competition, They Lose to Confusion w/ Mike Witham, Alyssa Felix & Noah Dansie at 97th Floor
Mike Witham, Alyssa Felix, and Noah Dansie are back from BrightonSEO, and their biggest surprise was how little anyone has AI search figured out....
1
Attribution Is Dead. Now What? w/ Rand Fishkin, CEO & Co-Founder of SparkToro
This episode unpacks why zero-click search now defines marketing. We look at new data on how much search activity never results in a click,...
11
Why Credibility is The New Brand Currency in an AI World w/ Rachel Neppes, Alliance Marketing and PR Lead at Targus
AI has made it easier than ever to flood the market with content, and that's exactly the problem. Rachel Neppes, who manages Alliance Marketing...
10
How to get your team to ACTUALLY dive into AI w/ Pete Larkin, Co-Founder of UXM
Most people know they should be using AI more. Almost nobody knows how to actually get there. Pete Larkin, GTM engineer, AI builder, and...
9
What Most Marketers Get Wrong About Influence w/ Dr. Robert Cialdini, Author of Influence
Dr. Robert Cialdini has spent his career researching the science of why people say yes, and his seven principles of influence have become the...
8
AI Search: What’s Wrong with Everything Your Dashboard is Telling You w/Ted Coxworth, President of Extensor
As cookies disappear, AI search obscures organic traffic, and paid media consumes a growing share of marketing budgets, attribution has never been more complex—or...