The Campaign | A B2B Marketing Podcast by 97th Floor

The Campaign is a B2B marketing podcast about better knowing your audience, innovating beyond best practice and converting visitors into customers. 97th Floor is the number one digital marketing agency built to create pipeline and ...more

Latest Episodes

11

April 04, 2025 00:26:24
How to Get More ROI from Every Marketing Channel with CRO w/ Chad Sollis

How to Get More ROI from Every Marketing Channel with CRO w/ Chad Sollis

Marketing is more unpredictable than ever—ad costs rise, algorithms change, and audience behaviors shift overnight. But there’s one thing you can control: how effectively...

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10

March 28, 2025 00:37:12
AI & Search: What SEOs Need to Know (and Do) Right Now w/ Marie Haynes

AI & Search: What SEOs Need to Know (and Do) Right Now w/ Marie Haynes

Search is changing fast, and AI is at the center of the disruption.  With LLMs reshaping SERPs, Google's AI Mode on the horizon, and...

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9

March 21, 2025 00:28:06
How to Avoid Organic Revenue Swings by Being User-Obsessed, not Google-Obsessed w/ Eli Schwartz

How to Avoid Organic Revenue Swings by Being User-Obsessed, not Google-Obsessed w/ Eli Schwartz

Every marketer has felt it—that sinking feeling when organic traffic takes a sudden hit. Maybe it’s an algorithm update, increased competition, or just Google...

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8

March 14, 2025 00:30:00
Webinars that Work: Keeping Attendees Engaged and Moving Down the Funnel w/ Matt Murdoch

Webinars that Work: Keeping Attendees Engaged and Moving Down the Funnel w/ Matt Murdoch

Webinars have been a staple in B2B marketing for years, but let’s be honest—most of them are forgettable.  Attendees tune out, engagement drops, and...

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7

March 07, 2025 00:34:37
A Practical Look at ABM: Tools, Teams, and Measurement w/ Madelyne Oliver

A Practical Look at ABM: Tools, Teams, and Measurement w/ Madelyne Oliver

ABM is supposed to be the most effective way to drive pipeline and revenue—but for many CMOs, it still feels like a never-ending struggle....

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6

February 28, 2025 00:32:56
Engaging Deeply Technical SMEs To Create High-Converting Content w/ Maria Velasquez

Engaging Deeply Technical SMEs To Create High-Converting Content w/ Maria Velasquez

Most technical B2B industries are changing daily—cybersecurity is no exception. AI, global conflicts, new regulations, and nonstop threats are keeping security teams on their...

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