Latest Episodes
3
February 07, 2025
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00:36:29
Segmentation by Industry w/ Rick Galan, SVP of Growth Marketing @ BILL
Segmenting B2B audiences by industry is a great way to demonstrate empathy and gain trust with your audience through tailored content and personalized solutions....
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2
January 31, 2025
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00:36:50
How to Spot SEOs Worth their Chops in the AI World of Search w/ Nick LeRoy, SEO Consultant
You don’t have to be an expert in SEO to know that the search landscape is more volatile than ever before. AI has completely...
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1
January 24, 2025
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00:39:08
Your Gated Content Strategy Needs an Overhaul w/ Jonathan Riemer, Director of Global Content @ ServiceNow
According to LinkedIn, nearly 80% of B2B content is gated. But some research suggests that buyers are strongly averse to gated content. Rather than...
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