Latest Episodes
1
Internal Search: The Conversion Channel You’re Not Tracking w/ Justin Loera, Owner of Loera Consulting and Search Expert
In this episode Pax and Justin Loera discuss internal site search–a forgotten gold mine of data and audience insights to inform content strategy and...
17
How Users Really Interact With AI Search — And What to Do About It w/ Kevin Indig, Organic Growth Advisor
As Google rolls out AI‑powered summaries at the top of search results, we’re seeing clicks on traditional blue links evaporate—and with them, the traffic...
16
Why Trust is the Fastest Way to Long-Term ROI w/ Ashley Faus, Head of Lifecycle Marketing, Portfolio @ Atlassian
AI is everywhere. Budgets are tight. Audiences are skeptical. So how do you get people to actually trust your brand—and stick around? In this...
15
How Smart B2B Teams Evaluate, Launch, and Win on New Channels w/ Ryan Nelsen, CMO @ StackAdapt
How Smart B2B Teams Evaluate, Launch, and Win on New Channels w/ Ryan Nelsen, CMO @ StackAdapt Most B2B marketers stick to LinkedIn and...
14
How to Build Predictable Marketing the C-Suite Will Bet On w/ Karl Van den Bergh, CMO @ Illumio
In this episode, we’re joined by Karl Van den Bergh, 2024 Cybersecurity Marketer of the Year and CMO at Illumio, to talk about how...
13
How to Consolidate, Optimize, and Finally See SEO Results w/ Mike Witham, Head of SEO @ 97th Floor
If you’re investing in SEO but not seeing results, your content might be the problem. 97th Floor’s Head of SEO, Mike Witham, built the...