The Campaign | A Marketing Podcast by 97th Floor

The Campaign is a marketing podcast about better knowing your audience, innovating beyond best practice and converting visitors into customers. 97th Floor is the number one digital marketing agency built to create pipeline and revenue ...more

Latest Episodes

10

September 02, 2025 00:46:32
From Disney Magic to Marketing Impact: The Power of Storytelling w/ Matt Frisbie, CMO @ Axomo

From Disney Magic to Marketing Impact: The Power of Storytelling w/ Matt Frisbie, CMO @ Axomo

Matt Frisbee went from Disney performer to marketing executive, and is one of the best storytellers around. In this conversation, Matt breaks down the...

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9

August 26, 2025 00:37:45
Reddit Listening: Turn Audience Problems into Content w/ Kiersten Gaffney, Deep Tech CMO Advisor

Reddit Listening: Turn Audience Problems into Content w/ Kiersten Gaffney, Deep Tech CMO Advisor

Most B2B marketers are missing a goldmine of audience insights hiding in plain sight. While everyone flocks to LinkedIn, 68% of Reddit users aren't...

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8

August 19, 2025 00:33:58
Audience-First: the New Standard for Marketing Growth w/ Rachel Bascom, Head of Content Marketing @ 97th Floor

Audience-First: the New Standard for Marketing Growth w/ Rachel Bascom, Head of Content Marketing @ 97th Floor

Most marketers think they know their audience — but they stop at surface-level demographics and wonder why their campaigns plateau. In this conversation, Rachel...

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7

August 12, 2025 00:43:43
How to Turn AI Potential into Performance w/ Aby Varma, Founder and Principal at Spark Novus

How to Turn AI Potential into Performance w/ Aby Varma, Founder and Principal at Spark Novus

CMOs are more optimistic about AI than ever—yet many organizations are still stuck at the starting line. In this episode, Aby Varma, founder of...

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6

August 05, 2025 00:37:21
How to Lead Your Team Through the AI Shift w/Nick Cawthon at Gauge

How to Lead Your Team Through the AI Shift w/Nick Cawthon at Gauge

In this conversation, Pax and Nick Cawthon explore the evolution of technology, particularly focusing on the impact of AI on workplaces and team dynamics....

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6

July 29, 2025 00:55:28
SEO at Scale: Lessons from Disney, Realtor.com, and ESPN w/ Patrick Kajirian, Senior Product Manager of SEO at Walmart

SEO at Scale: Lessons from Disney, Realtor.com, and ESPN w/ Patrick Kajirian, Senior Product Manager of SEO at Walmart

In this conversation, Patrick Kajirian shares his extensive experience in enterprise SEO, particularly in large organizations like Walmart and Disney. He discusses the unique...

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