The Campaign | A Marketing Podcast by 97th Floor

The Campaign is a marketing podcast about better knowing your audience, innovating beyond best practice and converting visitors into customers. 97th Floor is the number one digital marketing agency built to create pipeline and revenue ...more

Latest Episodes

2

January 27, 2026 00:37:02
The 2026 B2B Playbook: Brand, Pricing, and How to Build an Unfair Advantage w/CMO Advisor Bill Macaitis

The 2026 B2B Playbook: Brand, Pricing, and How to Build an Unfair Advantage w/CMO Advisor Bill Macaitis

With AI making it easier than ever to launch startups, B2B SaaS companies are facing an unprecedented wave of competition. Bill Macaitis, former CMO...

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1

January 13, 2026 00:49:07
The AI Reality Check: What's Actually Working vs. What's Just Hype w/Marie Haynes, SEO & AI Consultant

The AI Reality Check: What's Actually Working vs. What's Just Hype w/Marie Haynes, SEO & AI Consultant

While everyone's talking about AI, very few are actually making it work. Marie Haynes, renowned SEO expert and AI experimentalist, is one of the...

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11

September 08, 2025 00:52:12
How to Turn Audience Insights into Marketing Wins w/ Rand Fishkin @ Sparktoro

How to Turn Audience Insights into Marketing Wins w/ Rand Fishkin @ Sparktoro

A staggering 41% of marketers admit they don't do audience research nearly enough, and over half do it very infrequently. In this conversation, SparkToro...

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10

September 02, 2025 00:46:32
From Disney Magic to Marketing Impact: The Power of Storytelling w/ Matt Frisbie, CMO @ Axomo

From Disney Magic to Marketing Impact: The Power of Storytelling w/ Matt Frisbie, CMO @ Axomo

Matt Frisbee went from Disney performer to marketing executive, and is one of the best storytellers around. In this conversation, Matt breaks down the...

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9

August 26, 2025 00:37:45
Reddit Listening: Turn Audience Problems into Content w/ Kiersten Gaffney, Deep Tech CMO Advisor

Reddit Listening: Turn Audience Problems into Content w/ Kiersten Gaffney, Deep Tech CMO Advisor

Most B2B marketers are missing a goldmine of audience insights hiding in plain sight. While everyone flocks to LinkedIn, 68% of Reddit users aren't...

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8

August 19, 2025 00:33:58
Audience-First: the New Standard for Marketing Growth w/ Rachel Bascom, Head of Content Marketing @ 97th Floor

Audience-First: the New Standard for Marketing Growth w/ Rachel Bascom, Head of Content Marketing @ 97th Floor

Most marketers think they know their audience — but they stop at surface-level demographics and wonder why their campaigns plateau. In this conversation, Rachel...

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