The Campaign | A Marketing Podcast by 97th Floor

The Campaign is a marketing podcast about better knowing your audience, innovating beyond best practice and converting visitors into customers. 97th Floor is the number one digital marketing agency built to create pipeline and revenue ...more

Latest Episodes

5

March 10, 2026 00:37:38
Punch Above Your Weight: Enterprise Marketing on a Startup Budget w/Udi Ledergor, Chief Evangelist & Former CMO @ Gong

Punch Above Your Weight: Enterprise Marketing on a Startup Budget w/Udi Ledergor, Chief Evangelist & Former CMO @ Gong

Most B2B marketers are stuck playing it safe, following "best practices" that guarantee mediocre results. Udi Ledergor, former CMO of Gong and author of...

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4

February 24, 2026 00:35:32
Build Your Own Channel: The Anti-Playbook for Early-Stage Marketing w/Sterling Snow, Co-Founder and CEO @ Redo

Build Your Own Channel: The Anti-Playbook for Early-Stage Marketing w/Sterling Snow, Co-Founder and CEO @ Redo

Most early-stage startups fail at the same place: they can't figure out marketing. Sterling Snow, former CMO at Divvy (acquired for $2.5B), has cracked...

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3

February 10, 2026 00:39:43
What SEO Actually Looks Like in 2026 w/ Eli Schwartz, SEO Consultant and Growth Advisor

What SEO Actually Looks Like in 2026 w/ Eli Schwartz, SEO Consultant and Growth Advisor

The Apple-Gemini announcement changed everything—but not in the way most people think. Eli Schwartz, author of Product-Led SEO, explains why this partnership doesn't signal...

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2

January 27, 2026 00:37:11
The 2026 B2B Playbook: Brand, Pricing, and How to Build an Unfair Advantage w/CMO Advisor Bill Macaitis

The 2026 B2B Playbook: Brand, Pricing, and How to Build an Unfair Advantage w/CMO Advisor Bill Macaitis

With AI making it easier than ever to launch startups, B2B SaaS companies are facing an unprecedented wave of competition. Bill Macaitis, former CMO...

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1

January 13, 2026 00:49:08
The AI Reality Check: What's Actually Working vs. What's Just Hype w/Marie Haynes, SEO & AI Consultant

The AI Reality Check: What's Actually Working vs. What's Just Hype w/Marie Haynes, SEO & AI Consultant

While everyone's talking about AI, very few are actually making it work. Marie Haynes, renowned SEO expert and AI experimentalist, is one of the...

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11

September 08, 2025 00:52:12
How to Turn Audience Insights into Marketing Wins w/ Rand Fishkin @ Sparktoro

How to Turn Audience Insights into Marketing Wins w/ Rand Fishkin @ Sparktoro

A staggering 41% of marketers admit they don't do audience research nearly enough, and over half do it very infrequently. In this conversation, SparkToro...

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