The Campaign

A B2B Marketing Podcast with Paxton Gray by 97th Floor

Latest Episodes

12

April 18, 2025 00:39:41
AI Is Rewriting the Economy—What CMOs & CEOs Must Do to Survive w/ Marie Haynes (SEO & AI Consultant)

AI Is Rewriting the Economy—What CMOs & CEOs Must Do to Survive w/ Marie Haynes (SEO & AI Consultant)

Ready or not, AI is about to radically reshape our work and our lives. Over the next decade the stuff of sci-fi movies will...

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11

April 04, 2025 00:26:24
How to Get More ROI from Every Marketing Channel with CRO w/ Chad Sollis

How to Get More ROI from Every Marketing Channel with CRO w/ Chad Sollis

Marketing is more unpredictable than ever—ad costs rise, algorithms change, and audience behaviors shift overnight. But there’s one thing you can control: how effectively...

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10

March 28, 2025 00:37:12
AI & Search: What SEOs Need to Know (and Do) Right Now w/ Marie Haynes

AI & Search: What SEOs Need to Know (and Do) Right Now w/ Marie Haynes

Search is changing fast, and AI is at the center of the disruption.  With LLMs reshaping SERPs, Google's AI Mode on the horizon, and...

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9

March 21, 2025 00:28:06
How to Avoid Organic Revenue Swings by Being User-Obsessed, not Google-Obsessed w/ Eli Schwartz

How to Avoid Organic Revenue Swings by Being User-Obsessed, not Google-Obsessed w/ Eli Schwartz

Every marketer has felt it—that sinking feeling when organic traffic takes a sudden hit. Maybe it’s an algorithm update, increased competition, or just Google...

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March 14, 2025 00:30:00
Webinars that Work: Keeping Attendees Engaged and Moving Down the Funnel w/ Matt Murdoch

Webinars that Work: Keeping Attendees Engaged and Moving Down the Funnel w/ Matt Murdoch

Webinars have been a staple in B2B marketing for years, but let’s be honest—most of them are forgettable.  Attendees tune out, engagement drops, and...

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7

March 07, 2025 00:34:37
A Practical Look at ABM: Tools, Teams, and Measurement w/ Madelyne Oliver

A Practical Look at ABM: Tools, Teams, and Measurement w/ Madelyne Oliver

ABM is supposed to be the most effective way to drive pipeline and revenue—but for many CMOs, it still feels like a never-ending struggle....

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