Latest Episodes
11
How to Turn Audience Insights into Marketing Wins w/ Rand Fishkin @ Sparktoro
A staggering 41% of marketers admit they don't do audience research nearly enough, and over half do it very infrequently. In this conversation, SparkToro...
10
From Disney Magic to Marketing Impact: The Power of Storytelling w/ Matt Frisbie, CMO @ Axomo
Matt Frisbee went from Disney performer to marketing executive, and is one of the best storytellers around. In this conversation, Matt breaks down the...
9
Reddit Listening: Turn Audience Problems into Content w/ Kiersten Gaffney, Deep Tech CMO Advisor
Most B2B marketers are missing a goldmine of audience insights hiding in plain sight. While everyone flocks to LinkedIn, 68% of Reddit users aren't...
8
Audience-First: the New Standard for Marketing Growth w/ Rachel Bascom, Head of Content Marketing @ 97th Floor
Most marketers think they know their audience — but they stop at surface-level demographics and wonder why their campaigns plateau. In this conversation, Rachel...
7
How to Turn AI Potential into Performance w/ Aby Varma, Founder and Principal at Spark Novus
CMOs are more optimistic about AI than ever—yet many organizations are still stuck at the starting line. In this episode, Aby Varma, founder of...
6
How to Lead Your Team Through the AI Shift w/Nick Cawthon at Gauge
In this conversation, Pax and Nick Cawthon explore the evolution of technology, particularly focusing on the impact of AI on workplaces and team dynamics....