The Campaign

A B2B Marketing Podcast with Paxton Gray by 97th Floor

Latest Episodes

10

March 28, 2025 00:37:12
AI & Search: What SEOs Need to Know (and Do) Right Now w/ Marie Haynes

AI & Search: What SEOs Need to Know (and Do) Right Now w/ Marie Haynes

Search is changing fast, and AI is at the center of the disruption.  With LLMs reshaping SERPs, Google's AI Mode on the horizon, and...

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9

March 21, 2025 00:28:06
How to Avoid Organic Revenue Swings by Being User-Obsessed, not Google-Obsessed w/ Eli Schwartz

How to Avoid Organic Revenue Swings by Being User-Obsessed, not Google-Obsessed w/ Eli Schwartz

Every marketer has felt it—that sinking feeling when organic traffic takes a sudden hit. Maybe it’s an algorithm update, increased competition, or just Google...

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March 14, 2025 00:30:00
Webinars that Work: Keeping Attendees Engaged and Moving Down the Funnel w/ Matt Murdoch

Webinars that Work: Keeping Attendees Engaged and Moving Down the Funnel w/ Matt Murdoch

Webinars have been a staple in B2B marketing for years, but let’s be honest—most of them are forgettable.  Attendees tune out, engagement drops, and...

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7

March 07, 2025 00:34:37
A Practical Look at ABM: Tools, Teams, and Measurement w/ Madelyne Oliver

A Practical Look at ABM: Tools, Teams, and Measurement w/ Madelyne Oliver

ABM is supposed to be the most effective way to drive pipeline and revenue—but for many CMOs, it still feels like a never-ending struggle....

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6

February 28, 2025 00:32:56
Engaging Deeply Technical SMEs To Create High-Converting Content w/ Maria Velasquez

Engaging Deeply Technical SMEs To Create High-Converting Content w/ Maria Velasquez

Most technical B2B industries are changing daily—cybersecurity is no exception. AI, global conflicts, new regulations, and nonstop threats are keeping security teams on their...

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5

February 21, 2025 00:33:52
Building a Case Study Growth Engine: From One-Off to Always-On w/ Joel Klettke

Building a Case Study Growth Engine: From One-Off to Always-On w/ Joel Klettke

Case studies should be your mid-to-low-funnel MVP—building trust, closing deals, and driving serious ROI.  But for most teams, they’re a nightmare. Slow, messy, and...

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